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Visual identity

The client wanted to integrate in the visual identity the concept of a bridge. The idea was to symbolize the connections between people and businesses.

We chose to implement the connection through a versatile module embedded on various printing materials, but also above the central letters of the logotype.

The letters have been customized to include a central ligature which emphasizes the geometry of the module.

Software / tehnologies / Programming languages:

Adobe Illustrator, Adobe Photoshop

Using the bridge curve as a branding module

The element we integrated in the logotype allowed us to develop it on different visual identity applications.

Presentation folder proposal for Tactful web

Visual identity application

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