The client wanted to integrate in the visual identity the concept of a bridge. The idea was to symbolize the connections between people and businesses.
We chose to implement the connection through a versatile module embedded on various printing materials, but also above the central letters of the logotype.
The letters have been customized to include a central ligature which emphasizes the geometry of the module.
Adobe Illustrator, Adobe Photoshop
The element we integrated in the logotype allowed us to develop it on different visual identity applications.
Visual identity application